p&a Directory of Market and Marketing Research

The p&a Directory of Market and Marketing Research is published once a year in April - you find a variety of market research institutes, field organizations, studios, consultants and service providers for market research. The companies are introduced with bilingual German-English company and service details enhanced with personal profiles, keywords, and adverts. Thanks to the search functions on the planung & analyse website conducting searches is straightforward. Print run: 5.000 copies

p&a Kompendium – Marke

Why is the topic “brand” so important? Why is marketing asking about “brand”? Why is Market Research offering special tools and techniques? In 13 contributions “brand” is analysed by p&a authors.

p&a Lehrbuch – Basiswissen Marktforschung

Band 1: Datenerhebung
The textbook shows a comprehensible conspectus of the entire process of data collection in market research. Written by practioners for practioners – i.e. a business plan is introduced. The book is for decision makers in small and medium business, junior market researchers and students.

Contact:
buecher@planung-analyse.de

Internet:
www.planung-analyse.de/praxis/buecher/