Lebensmittel Zeitung DIREKT is an illustrated title specially designed for the sales staff at the POS - the people who decide whether retail sale strategies are successfully implemented at “shopfloor” level. These “in-store market-makers” expect a form of reporting that addresses their needs directly while also offering solutions to the day-to-day problems encountered at outlet level. Lebensmittel Zeitung DIREKT caters to this specific information need by featuring practically slanted reporting that covers a wide range of issues, as well as a clearly structured breakdown into individual departments, an easy-on-the-eye layout, and a handy magazine format with an easily digestible volume of information in each issue. Topics covered range from sales promotions, ideas on how to set up and maintain fresh produce departments, know-your-product features, tips on merchandising and product displays, and background stories on in-store customer relations. Lebensmittel Zeitung DIREKT is distributed free of charge to individual outlets.

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Contact:
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Internet:
www.lz-net.de/lzdirekt