“Der Handel“ is a monthly periodical for owners and decision makers in the medium-sized retail sector. Readers of “Der Handel” can expect to find information pertaining to all areas of management as well as in-depth articles about current developments in their branch of business. LAE 2016 – (an analysis of reading habits of policy makers in economics and administration) show that 21.4 percent of the target group, medium sized businesses, is reached. Particularly solutions for information technology at the point of sale and in the back office, financing concepts, and finding the right vehicle for the company fleet are the mainstays of the magazine.
The online portal, derhandel.de, is the internet platform for industry news and supplements the print edition of “Der Handel”. News and background information for various retail sectors are updated daily. Dossiers with focal points of interest in the areas of technology, financing, and fleet management consolidate the subject matter.
Distributed edition: 81,269 (IVW III/16)
Frequency of publication: monthly
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