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planung & analyse

planung & analyse is the leading special interest magazine for market research in the German-speaking MR community – for over 30 years.

The readership consists of market, media, and marketing researchers in companies (from small businesses up to corporate groups), organisations, universities, and MR agencies as well as research-oriented marketers. The topics cover the full spectrum of methods for fact-based marketing and management: from qualitative and quantitative methods up to all modes of surveys, new methodologies, and best practices. The bylined articles from agencies and companies as well as from academic research are up to date, well founded and practice-orientated.

Print:

Frequency of publication: 6 times per year and 1 special issue

Contact:

Editorial staff

Sabine Hedewig-Mohr
Tel. +49 69 7595-2018
sabine.hedewig-mohr@planung-analyse.de

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Dr. Benedikt Bock
Tel. +49 69 7595-2016
benedikt.bock@planung-analyse.de

Cora Hübel
Tel. +49 69 7595-1247
cora.huebel@planung-analyse.de

Subscription service

Volker Weiland
Tel. +49 69 7595-1948
aboservice@planung-analyse.de

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