m+a report is the information medium for the exhibiting industry and trade show sector. The focus of the journalistic offering is on how trade fairs and marketing events can be successfully organized in presence, virtually or hybrid. The thematic spectrum ranges from cross-industry practical tips from exhibiting companies, through experience and background reports, to market analyses of the national and international trade fair industry.
Since 2021, m+a report is part of HORIZONT, trade publication for marketing, agencies and the media, in order to provide journalistic support for the increasingly close integration of trade shows as a marketing tool with other marketing instruments and channels. In six issues per year, the newspaper in print and e-paper is dedicated to live communication in m+a report as a key topic.
Up-to-the-minute news from the trade show industry and live communication can be found on the high-reach HORIZONT Online website in the m+a report section: www.horizont.net/ma-report