planung&analyse

planung&analyse is the leading special interest magazine for market research in the German-speaking MR community – since more than 45 years.

5 x per year we publish current, in-depth articles written by authors from institutes, companies and universities on projects, concepts and methods drawn from market practice and market research.

Additional to the magazine „planung&analyse“ with the target group of market researchers we produce p&a topic specials with attractive topics for all the decision makers from different industries. The p&a topic special is distributed in different print runs to selected subscribers from HORIZONT, Lebensmittel Zeitung, TextilWirtschaft and fvw.