General tracking information

The IAB (Interactive Advertising Bureau) has suggested general frameworks for the use of tracking that we should use in our communications with clients and agencies.
Up to five tracking pixels per ad has proven to be standard. This usually includes:
  • two tracking pixels for impression tracking (media agency and technical service provider)
  • one click command
  • one viewability measurement (e.g. meetrics)
  • a market research pixel (e.g. GfK)
The use of the collected tracking data is limited exclusively to the booked campaign and to the booked period on our websites. Any further use or sale of the data to third parties is prohibited.

TCF Tracking information

As soon as a tracking / pixel / TAG is used in a campaign that processes personal data, the following points must be taken into account.

All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} for processing the TC string, where XXX is the numeric vendor ID according to the global vendor list of the IAB.


Tracking Guidelines (englisch)

In order for us to be able to recognize and find this GDPR macro in the future, we require information at least 5 working days before the start of the campaign as to how and where this GDPR macro is delivered in the redirect, in scripts, iframes and/or any other tracking. All advertising tags/tracking to be used by us must contain these GDPR macros.

Information technical service providers (vendors)

Please also name the technical service providers that will be used. A service provider/vendor may only be used if it is already implemented in the Consent Management Platform and, of course, only if user consent is given.